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- Amrita Rao does Photoshoot for Miss Players -
ITC's Lifestyle Retailing launched 'Miss Players', trendy fashion wear for
women. Targeted at the vivacious young woman between 18 – 25 years, Miss Players
offers a vibrant wardrobe of cool casual-wear, exciting party-wear and chic
work-wear.
Miss Players is positioned as a trendy, fashion brand for the young woman to
make a lively and playful style statement. This platform of 'style with a
playful side' is also reflected in the tagline for the brand – 'play it cool'.
Well known film actor Amrita Rao, with her vibrant and youthful personality, is
the face of the brand. In the brand marketing campaign, she stylishly brings
alive the spirit of fun and playfulness.
The range which spans across trendy tops, funky denims, smart trousers and
stylish dresses along with a whole range of cool fashion accessories has been
designed keeping in mind the tastes of the female youth of the country. The
Spring-Summer '07 collection that is hitting stores now has a wide range of
casual-wear with colourful tees in catchy prints & motifs, smart capris and
dungarees for that relaxed look. The party-wear collection with fitted tops in
daring prints and detailed embroidery are sure to set the floor on fire. The
work-wear collection with its banker shirts and flattering trousers are perfect
for the confident working woman of today.
The right fits are quite key for this consumer, and extensive research has been
done to arrive at fits which will be ideal for the silhouettes of the female
youth in India. Detailed trials have been conducted across cities to validate
the fits developed.
Announcing the launch of Miss Players, Atul Chand, Vice President (Marketing)
ITC's Lifestyle Retailing, said, “With Miss Players, young women will now have a
complete wardrobe of cool fashion-wear under one brand. The young woman of today
is fashion-aware and confident of her personal sense of style. Miss Players will
offer a vibrant wardrobe keeping in mind her tastes and preferences.”
The range is attractively priced in the range of Rs.495 to Rs.995. Miss Players
is currently available at select exclusive stores and at leading John Players
stores in key cities. The availability of the brand will be rapidly enhanced to
reach exclusive stores and multi-brand outlets in malls & high-street locations
in the key consumption centres of the country.
Users' Comments (3) 
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Bolly Celebs 
the only one girl in bollywood. she is very nice looking beautiful and super actor. 
