Shraddha Kapoor gained wide public recognition for playing a singer in the highly successful romantic drama Aashiqui 2 (2013), for which she received a Filmfare Award for Best Actress nomination. The following year, she portrayed a character based on Ophelia in Vishal Bhardwaj’s critically acclaimed drama Haider (2014), an adaptation of William Shakespeare’s tragedy Hamlet. Kapoor’s biggest commercial successes include the thriller Ek Villain (2014), the dance film ABCD 2 (2015), and the action-drama Baaghi (2016), all of which earned over ₹1 billion (US$15 million) worldwide. These films have established her as a leading actress of Hindi cinema.
In addition to acting in films, Kapoor has sung several of her film songs. She is the celebrity endorser for several brands and products, and in 2015, she launched her own line of clothing. She features in listings of the most popular and attractive Indian celebrities.