Pernia Qureshi is India’s one of the leading style icon & fashion entrepreneur. She has worked as a stylist with Harper’s Bazaar, Elle, and Conde Nast in New York and New Delhi. She has also ventured into designing costumes for Bollywood stars, namely the film Aisha. (2010) She created & launched Pernia’s Pop-Up Shop, India’s first true fashion website that showcases over a 100 designers, and is available to the global clientele. Her book, Be Stylish with Pernia Qureshi, was published by Random House Publishers in 2013.